We recognize that a forward-thinking CRM strategy is the foundation for building lasting and meaningful customer relationships. By leveraging data, advanced technologies, and personalized approaches, organizations can anticipate customer needs, enhance satisfaction, and foster loyalty. It’s not just about managing interactions today—it’s about shaping an adaptive, customer-centric framework that evolves with market trends and expectations.With our proven framework and methods, we provide the guidance and stability necessary to support your initiative from vision to execution. Our extensive experience across industries ensures that we understand the unique challenges you face and tailor solutions that drive results. Let’s shape your CRM strategy to create seamless experiences, empower teams with actionable insights, and turn relationships into long-term success stories!
North Star
The North Star is a cornerstone of strategic planning that empowers organizations to optimize success by aligning their efforts with a clear and overarching goal. Our focused approach identifies a singular metric - the North Star Metric - that best represents the value customers derive from your company’s product or service. Our approach enables data-driven decisions, enhances product delivery, and deepens customer insights. Over time, it provides a consistent reference point for growth, ensuring all efforts drive maximum value and long-term success.
- PURPOSE & VALUES
- CORPORATE GOALS
- NORTH STAR METRIC
- VALUE PROPOSITION
- OBJECTIVES & KEY RESULTS
Business Blueprint
The Business Blueprint aligns CRM, including its key areas - Marketing, Sales, and Service- with a clear strategy focused on customer-centric objectives and key metrics that drive meaningful relationships. Our individually tailored framework establishes the CRM business foundation for your organization, enabling state-of-the-art processes, optimizing customer interactions, and deepening engagement. This foundation serves as a target picture and consistent guide for evolving your capabilities, processes, and tools, ensuring all efforts deliver maximum value to customers and support sustainable growth.
- BUSINESS OBJECTIVES
- GUIDING PRINCIPLES & KEY CRITERIA
- CUSTOMER LIFECYCLE MANAGEMENT
- BUSINESS CAPABILITIES & USE CASES
- BUSINESS PROCESS OPTIMIZATION
Platform Engineering
Platform Engineering forms the technological backbone of your CRM strategy. Building on your business foundation, we engineer a platform ecosystem that addresses key areas such as technological principles, architecture, and data management. Our tailored approach establishes a future-oriented technology foundation, ensuring flexibility, performance, and scalability. Our primary focus is engineering a CRM platform that evolves with your business and remains adaptable to emerging technologies like augmented realtity (AR), internet of things (IOT) and Artifical Intelligence (AI)
- TECH PRINCIPLES
- PLATFORM GOVERNANCE
- BUSINESS ARCHITECTURE
- DATA MANAGEMENT
- ECOSYSTEM DESIGN
Ecosystem Evaluation
Our Ecosystem Evaluation acts as a compass for your tool decision-making process. Building on your business and technology foundation, we conduct a thorough evaluation of tools that address critical areas such as functionality, user experience, integration capabilities, and performance. Our comprehensive approach ensures that the selection is guided not only by these factors but also by the broader context of your CRM ecosystem, including work culture, the vision and roadmap of the tool provider, and financial feasibility through a Business Case analysis. We support you to choose the tool that perfectly aligns with your CRM ecosystem.
- CRITERA-BASED TOOL SELECTION
- CULTURE & PEOPLE ANALYSIS
- TOUCH & FEEL VIA POV/POC
- ECOSYSTEM EVALUATION
- BUSINESS CASE
Roadmap Design
At Nadicon, we believe that strong strategy and leadership require a clear path. Our Roadmap Design serves as a strategic guide for the long-term planning of your CRM transformation. We design a roadmap that focuses on key areas such as action items, timeline, and milestones. By leveraging industry best practices and insights, we help you navigate complexities and stay ahead of evolving business demands. By considering parallel initiatives, internal and external dependencies, and market conditions, our approach enables immediate impact and sustained business value. Our Roadmap Design empowers you to make future-oriented decisions and drive your CRM transformation to success!
- TRANSFORMATION ROADMAP
- BUSINESS VALUE & IMPACT ANALYSIS
- MILESTONES & PRIORITIZED ACTIONS
- ROLES & RESPONSIBILITIES / RACI
- READINESS ANALYSIS